Saint Archer Brewing Co. launched their brand just over two years ago with a with a Blonde/ Kolsch-Style Ale, a Pale Ale, and an IPA since at the time were three styles of beer that get reached most often. After a year White Ale was a late addition to the core beers tasty lineup. With some of the world’s greatest brewers and employees the beer has taken this brand from a brewing company to a full-blown lifestyle. These styles represent hard work, dedication, and determination while keeping the goal in mind of creating beers that are full flavored, approachable, and appeal to a wide range of palettes among the craft brew community. Work hard and drink beer.
A print campaign for Craftsman tools, featuring the newest addition to the Craftsman tool line. The new tools have a LED light built straight into the tool. Taking this specific and unique niche within the tool is guaranteed to light up the target market. Aiming specifically at college aged males and females that never have find a use to buy a set of functional tools, until now. You don't want to work without a light, but sometimes it can't be helped. In your darkest moments, choose a Craftsman LED tool and take control of any task under any lighting conditions. Craftsman, The Bright Idea.
A creative campaign for the legendary skateboard company Powell-Peralta. That uses a wide variety of media including newspapers, magazines, and guerrilla marketing. The primary target customer of Powell-Peralta will be young and reckless males ages varying from 12-25 that enjoy skateboarding, snow boarding, and surfing any chance they get. With skateboarding being most popular with teens and young adults this will make up the largest percentage of the customer base. Using memes (ideas, behaviors, and styles that spreads from person to person within a culture) as advertisements, the concept will take analogues to self- replicate, mutate, and respond to specific target market. Powell-Peralta Stay shredding mi amigos!
Rubio’s is a restaurant chain that specializes in “American” Mexican food and is typically a little healthier than your average mom and pop taco shop. Creating a better eating environment is important not only to satisfy the customer but also to sustain the planet properly. In order to bring awareness of the food truck to the consumer we need to reach our target market through strategic planning. Finding out where these people are, how they act, and what they like. With technology taking over and becoming more powerful everyday Rubio’s will take advantage of this growing technology. Instead of having another typical taco cart in San Diego, Rubio’s is going to the Midwest! Chicago to be exact. Everyone knows the typical street food there, and having pizza, pretzels, and hot dogs everyday can get a little plain. That’s why Rubio’s is changing the Windy City street food scene with the new mobile food truck. Having a Rubio’s app that sends alerts and notifications when the truck is near by will insure a way to grab their attention. Or by updating the consumer on new food items, deals, and contests. In addition to having an app we will also deploy an online marketing strategy. Rubio’s will be applying an online strategy that reaches across several social media platforms such as Facebook, Twitter, Pinterest, and Instagram. Deploying advertisements at the correct time and at the correct place will further insure we are reaching the target market. In addition to social media Rubio’s will maintain a weekly blog about the ins and outs of Chicago’s art, music, and culture scene. Not only will it keep you updated with the biggest fads and trends but will also talk about the food truck, how it is doing, where it is going to be next and so forth. Rubio’s will continue to strive on having a great social responsibility in our food and our community to ensure a healthier tomorrow.
With cigarettes being the most littered items on the planet it affects our beaches, parks, roadways, and wildlife. Over 5 trillion cigarettes are smoked on a yearly basis and it gravitates upwards to 1.7 billion pounds of waste per year. This influential campaign uses new and upcoming media to launch a new product into the tobacco industry. With heavy outdoor tactics with new bio dome showing the importance of eliminating waste properly. This introduction of a Biodome will not only accept your butt but will also leave it in a perfect greenhouse in order to biodegrade as quickly and efficiently as possible. The Biodome works by first scanning the logo of your Greenbutt on your cigarette butt. It then asks if you would like a code for you Greenbutt in order to come back and see how it is doing as well as an option for posting to social media to let the world know you’re trying to curb the blight of cigarette pollution. After around 3 months the Biodome is cleaned out and the blooming flowers will be placed around the city. There is a small guerilla tactic used in this and that is our over sized ashtrays that have a ton of elegant flowers that sit around trees making the city a more lively place, rather than just having a metal grate around the trees. While keeping waste down Greenbutts does not encourage littering but rather covering the acts of human error such as irresponsibleness and poor lack of judgment. At least if discarded improperly the cigarette butt will biodegrade and keep waste minimal.
Creating content and designing digital Brojures, in order to create a high visual impact to the clients and to the consumers. As a designer my role is to listen to our clients and understand their needs and developing a concept to fit those needs. At times this would require me to think outside the box in order to creatively produce new ideas and concepts. While allowing me to work with a wide range of media, including photography, & videography. Daily duties required me to develop interactive design, layout design, copywriting, content creation, social media, and keeping abreast of emerging technologies in new media.
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